If the approach is to use the photographer, rather than the photographs to promote the product then one must really wonder about the product. Companies are really weird when it comes to understanding how the world works.
Where do companies find these people? More importantly why do they retain them?
As a paid photographer I guess they want me to understand:
“You are not worthy to buy a Canon, let alone use one for corporate work and tell people you used a Canon…”
So I won’t! – I’ll use my Fuji and Nikons instead… 🙂